asso

Company

asso

History

A.S.S.O’s story begins twenty years ago in Fermo in the heart of one of the most important districts for footwear production in Europe and the whole world. It is a buzzing industrious region, a land of dedication and strong bonds. Over time people here have learned how to create a shoe and this skill has become a part of their very nature. It was here, in 1987, that the two founding members, Silvano Donati and Sauro Silenzi, began to think about children, focusing their insight and combining their experience. With their great teamwork, they launched their business together and founded A.S.S.O. They planned the company’s development and organised all phases of creation, design and production, soon taking full control over the entire production chain.

asso

Philosophy

The manufacture of our products was outsourced to the Far East, which meant we could speed up production and drastically cut our time-to-market. Consequently, we could fulfil our promise of being globally competitive, while still meeting the demanding needs of each growing child. Our awareness, advanced know-how and remarkable operational intelligence have allowed the company to achieve excellent results in a short period of time, to the extent that we have now proudly become one of the world leaders in the sector, both in terms of the quality of our products and our organisational and logistics skills.